BUILD PRODUCTS THAT MATTER

Product design

Product strategy

Discovery

UX/UI Design

Implementation

Product Definition

We blend strategy, creativity, and prototyping to craft engaging products that users embrace.

01.

UX/UI audit, data, user research

02.

Ideation workshops

03.

User flows

04.

Prototypes (Figma, Cursor AI..)

05.

User tests

Product Experience

We partner with product and tech teams to deliver successful launches across web and mobile platforms. For us, design creates impact only when it reaches users' hands.

01.

Mobile app UX/UI

02.

SaaS UX/UI

03.

Web platform UX/UI

04.

UX/UI Marketplace

05.

UI System & Design specs

Staycation

Flore Descolas

ex Product Manager @ Staycation

"We're delighted to have been able to work with The Design Crew. I was impressed by the ease with which they took the lead on discovery and delivery, the quality of their thinking and the designs they delivered. They helped us open up new perspectives and challenge ourselves, while fitting in perfectly with the team. "

Product Launch

Daytime

User adoption

Great

SHAPE BRANDS THAT INSPIRE

Brand Design

An established identity inspires trust — a good brand boosts the perception of your service and forges a strong emotional bond

SHAPE BRANDS THAT INSPIRE

Brand design

Brand Definition

Creative vision

Brand guidelines

Brand experience

Branding creation

We craft unique, distinctive brand identities that transform your vision, strengths, and values into a powerful concept.

01.

Branding & positioning strategy

02.

Research & Alignment Workshops

03.

Art Direction, Brand Identity

04.

Branding System (logo, color, fonts, photos, patterns...)

05.

Brand Guidelines

Branding experience

Engage your audience by creating unique experiences that bring your brand identity to life and communicate your key messages.

01.

Website Design

02.

Ad Creative

03.

Illustration & Motion Design

04.

Email Design & Templates

05.

Social Media Content & Templates

Ramify

Julie Delesalle

Brand & Content @ Ramify

"A huge thank you to The Design Crew, who worked with us on the project! We wanted a WOW effect - we got it. We're really pleased with the way we've been able to work with them over the last few months. But above all, the result! And that's shared by the whole team, and Olivier & Samy."

Users with investing intents

+50%

Total funding

14.5M€

IDENTIFY STRATEGIC OPPORTUNITIES

Discovery & User Research

Turn insights into impact — the discovery phase empowers product teams to uncover opportunities and amplify the impact of a product

IDENTIFY STRATEGIC OPPORTUNITIES

Discovery & Research

Research objectives

Research methods

Analysis

Prioritization

Generative & evaluative research

Gather insights that drive innovation, while ensuring your users' needs are truly met.

01.

Audit (product, brand, process, etc.)

02.

Alignment workshops (vision, goals, etc.)

03.

Research questions ("unmet needs"..)

04.

Qualitative methods (interviews, shadowing, etc.)

05.

Quantitative methods (surveys, product data, etc.)

Insights analysis

Transform learnings into actionable insights for product teams, prioritizing the most promising ideas.

01.

Research report

02.

Personaes & Jobs To Be Done

03.

Journey mapping & service blueprint

04.

Prioritization matrix

05.

Research repository

Marvin Health

John Bracaglia

CEO @ Marvin Health

"Their work speaks for itself. Beautiful, intuitive and useful, we couldn't be happier with the results. However, it's their sense of collaboration that makes them truly exceptional. They've become a true extension of our team."

User interviews

20

Sign up conversion

+16%

BUILDING FOUNDATIONS THAT LAST

Design System

Streamline and guide — a design system makes your product experience cohesive and support blazing fast innovation.

BUILDING FOUNDATIONS THAT LAST

Design System

Audit

Creation / Consolidation

Improvements

Support & Scale

Creation

From audit to final delivery, we lay the foundations necessary to set your Design System on the right track.

01.

Team interviews (eng, design, product..)

02.

Audit (product, figma, processes..)

03.

Design foundations & tokens

04.

Components libraries

05.

Documentation & specs

Governance & Project management

We lead Design System initiatives within your team by consolidating practices and communication to ensure smooth project execution.

01.

Strategy definition (roadmap, OKRs..)

02.

Continuous improvement (coverage, quality, etc.)

03.

Team processes (rituals..)

04.

Design Ops (communication, ticketing, etc.)

05.

Coaching & mentoring

Carbon 4

Ulysse Tallepied

Tech Lead @ Carbone 4

" We always get an excellent contribution with The Design Crew [total of 5 projects]. What I particularly like is their ability to fully understand business constraints and quickly grasp users and projects needs. "

Product scope

Full v1

Design System creation

40 UI modules

BUILD PRODUCTS THAT MATTER

Product Design

From vision to reality — product design is the key ingredient to creating a sleek and intuitive experience that people love.

Understanding the Product Designer's job.

A clear guide to exploring a promising career, finding out if it's right for you, and how to train for it.

I discover

Scroll to discover

What is Product Design?

Our definition

Product design involves designing digital products while taking into account user needs, business objectives and technical constraints.

It's not a question of taste or aesthetics: it's an impact-oriented approach. Good design improves user experience and product performance.

It's a hybrid job, combining research, prototyping, testing, interface design and collaboration with product and tech teams.

What's a product designer's day-to-day life like?

Product designers don't spend their days making models. They observe, question, formalize, test and collaborate with product, tech and business teams.

Each week is punctuated by time for exploration, creation, feedback... and, above all, the search for useful solutions.

Framing the project

First, we set the context by analyzing the market, business objectives and usage data, in order to identify recurring problems and opportunities. This exploratory phase, conducted in conjunction with product and business teams, enables us to fully understand user issues, as well as measure the impact on the business.

Figjam
Notion

Defining the problem

Once the data has been collected, it is organized and analyzed to formulate a precise problem. Success metrics are associated with them to validate, at the end of the process, that the objectives have been achieved.

Figjam
Notion
ChatGPT

Exploring concepts

Once the problem has been defined, we get together to organize ideation workshops. The aim is to generate concepts that can respond to the problem. The most relevant of these are then translated into mock-ups, so that a clear direction can be chosen.

Figjam
Figma
Cursor

Testing, iteration and measurement

The prototype is tested with users to get their feedback. This allows us to identify areas for improvement and iterate on the interface until the final version is delivered to the developers. Once released, the feature's impact will be measured using the metrics defined earlier, to assess its actual performance and refine it if necessary.

Figma
Maze
Cursor
Notion

Skills that count

The profession of product designer is based on a balance between technical and human skills. If you come from a different professional background, you probably already possess some of these.

The aim is not to be "creative" or "good with tools", but to be able to solve problems in a structured way, with empathy and clarity.

User research

Managing interviews, analyzing needs, formulating insights

UX design

Designing fluid, user-centered paths

Wireframing & UI

Create clear, accessible, consistent interfaces.

Prototyping & testing

Test solutions quickly to learn and iterate

Critical thinking

Asking the right questions, challenging the status quo

Communication

Share ideas, explain choices, listen actively.

Collaboration

Working with product, tech, business... without silos

Curiosity

Explore, understand, open up to new ideas.

Product Designer tools

11 Videos Free

Want to master Figma?

Don't panic: we've created a series of easy-to-follow step-by-step videos to teach you how.

Free access to Figma Basics

Rich and varied professional backgrounds

Andrea, Product Designer @ Source
Former artistic director

Creative vision at the service of the product

You know how to give shape to ideas, work with visual constraints, and convey an emotion or message through images.

Your eye for detail and consistency is a real asset when it comes to designing durable and effective interfaces.

Transferable skills

  • Sense of detail
  • Design culture
  • Visual hierarchy
  • Graphic consistency
Lya, Product Designer @ Pennylane
Ex-user growth marketing manager

From storytelling to experience

You know the target, you know how to tell a story, create an experience.

You're already working with interfaces, itineraries, data... You're closer to the business than you think.

Transferable skills

  • User vision
  • Storytelling
  • Creativity
  • Product culture
Octave, Product Designer @ Ferway,
Ex-developer

Design solutions

You're familiar with technical constraints, you're used to working in project mode, and you know how to build concrete solutions.

Design is a different way of solving problems.

Transferable skills

  • Logical thinking
  • Technical feasibility
  • Agile collaboration
  • Problem solving
Victor, Product Designer @ Deezer
Former consultant, sales & entrepreneurship

Structure to create

You know how to frame a need, coordinate expertise, and follow an objective.

You're used to bridging the gap between several stakeholders - a key reflex for product design.

Transferable skills

  • Coordination
  • Prioritization
  • Communication
  • The ability to synthesize
Aurièle, Product Designer @ Happn
Former agency account manager

Why it's always a possibility

Product design is a hybrid profession. Whatever your background, if you're curious, like to solve problems, understand people and work in a team - you're probably in the right place.

You can build a solid profile, and your singular outlook becomes an asset.

Transferable skills

  • Curiosity
  • Analysis
  • Problem solving
  • Listen
  • Eager to learn

A meaningful and booming profession

Every year, hundreds of people switch to product design. It's not by chance: it's a profession where you give meaning to what you do, where you collaborate, where you learn continuously... and where the job opportunities are real.

The aim is not to be "creative" or "good with tools", but to be able to solve problems in a structured way, with empathy and clarity.

Human-centered

You work to solve real problems, based on concrete needs.

A buoyant business

Companies are actively looking for skilled product designers.

Visible impact

Your decisions have a direct effect on the user experience and the results you produce.

High learning curve

You'll make rapid progress, working with multidisciplinary teams.

A profession in high demand

87%
The Design Crew alumni, in post within 12 months.
45k€
median salary from first job after retraining.
+10%
salary increase for the 1st post-conversion position

Zélia Cann

Training & Product Design Expert

Launching your career change?

Take 20 minutes with Zélia, our career transition expert. She'll help you take stock of your career path, your desires and the options open to you.

Book a discovery call

Our intensive bootcamp to retrain as a Product Designer

Gain skills through 3 real-life projects

Work on partner company issues to get a real-life feel for the business, on a Senior Product Designer scope.

Integrate AI into your daily work as a designer

Learn how to use AI in the various key phases of product design to increase velocity and relevance.

Prepare and succeed in your job search

Clearly define your career aspirations, build your portfolio and practice your speech and posture in mock interviews.

They talk about their reconversion

"I wanted to be ready to enter the job market: knowing how to identify companies to apply to, having a qualitative portfolio to present and learning best practices for successful interviews. These objectives were squarely achieved!"
Thomas
Founding Designer @ Hyperline
Read Thomas's story
"I never felt like a junior in retraining - I was trusted very quickly, and I think that was crucial in allowing me to grow."
Auriele
Product Designer @ Happn
Read Auriele's story
"Know how to ask the right questions, avoid imposing your own biases, and always seek to understand before you start designing. It makes all the difference."
Victor
Product Designer @ Deezer
Read Victor's story
"The range of lessons is wide: case studies, pitching to companies, mastering Figma, learning to defend our ideas and adapting to each new work group. We come away with the right tools."
Noëmie
Product Designer @ Kolecto
Read Noëmie's story

Resources for further study

Frequently asked questions

What's the difference between UX, UI and product design?
Are there really any openings today?
Is your bootcamp suitable for retraining?
How long does it take to retrain?
I come from a creative background, isn't this too "technical" for me?

Zélia Cann

Training & Product Design Expert

Launching your career change?

Take 20 minutes with Zélia, our career transition expert. She'll help you take stock of your career path, your desires and the options open to you.

Book a discovery call