Ramify
Brand & Product design
We have worked closely with Ramify’s marketing and product teams to develop a cohesive brand system across product (web, mobile), marketing, and social media channels, reinforcing their premium positioning as the all-in-one wealth-tech platform.
Type
Consumer SaaS
Industry
Finance
Services
Brand Strategy
Brand Design
Web Design
Product Design
Design System
View website
Ramify is transforming wealth management.
It offers a digital investment solution for individuals.
With the launch of its premium offering, Ramify Black (investments starting at €100,000), the company is now targeting a high-end clientele.
We worked on bringing every aspect of this new Ramify to life.
Design: Website, Platform, Social Media, Emails, Brand Book, UI System
Elevating to a premium brand
As their business model transition from a volume strategy to a premium strategy, our aim was to elevate the perception of their service to align with the expectations of their new target audience.
One of the goal for this project was to attract and convert qualified traffic (user with strong investment intentions and a higher average part of their wealth dedicated to investment).
A refined aesthetic for clear values
We led the definition and redesign of their new brand identity to embody the excellence, innovation and personnalized support that are at the heart of the Ramify's team commitment.
We chose to develop a brand concept based on elegant and well-known analogies (stacks, colors, photographs..)
A sense of craft
Layouts are very structured, photos are carefully picked and edited, font treatment brings a highly sophisticated feel.
This new responsive website offers smooth navigation, and advanced features: every detail has been designed to offer you a unique and tailor-made experience alongside its premium aesthetic.
Stacks & luxury color palette
We selected a refined mix of gold, greys, black, and shades of beige, with a green accent to highlight their ethical investment focus.
The stacks analogy represents the growth of users' "patrimoine" and how they can diversify their investments.
A noble font: PP Fragment serif
This modern and unique font conveys the spirit of "excellence" and "tailor-made" interactions.
It sets up the tone for all the great content Ramify has to offer and can't be a better pick to represent this statement for an elevated premium brand.
Human x Product Balance
The overall design balances professionalism with a welcoming feel, emphasizing real connections with Ramify's wealth management experts.
The team believes that exceptional wealth management depends on a combination of human expertise and technological innovation. The new website and the overall platform redesign embody this vision.
A mobile-first product overhaul
While integrating the new brand identity into every aspect of the product (dashboard, onboarding, investment page, etc.), we redesigned the UX to deliver a premium mobile experience
Powered by a comprehensive UI system
To round out our 360° design approach for the new Ramify, we also completely rebuilt their UI system, identifying opportunities to add delight and reinforce the brand’s presence in order to enhance every aspect of the product experience.
Making room for a comprehensive vision
We approached this global redesign from three angles, bridging the gap between an ambitious vision and pixel-perfect execution:
1. Brand vision leading to a new brand identity.
2. UI System to ensure consistency across all product design efforts
3. Product vision leading to a complete product overhaul
- 6 months -
new brand identity
Web and Mobile Platform Redesign
emails & social redesign
+50% customers with investing intents
15.3M$ in total funding
We would like to thank the Ramify team for their trust and collaboration over the years, which has enabled us to lead the design process for their branding, design system, and product overhaul for the new Ramify.
❝
A huge thank you to The Design Crew for supporting us throughout the entire project!
We wanted to make a big impression—and we did. We're really happy with how our collaboration with them has gone.
We love the result! And the whole team feels the same way, including Olivier (CEO) and Samy (CPO)
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Julie Delesalle
Brand & Content @ Ramify
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