Pivot
Brand Strategy & Brand Design
A $40M Series B is a statement. We made sure the brand matched it. Their edge? "Clarity under pressure"
Type
B2B SaaS
Industry
Procurement, Finance
Services
Brand Strategy
Brand Identity & System
Motion Design
Creative Tooling
Framer Development
View website
Pivot is the AI Operating system bringing structure, clarity and velocity for enterprise procurement teams.
The team closed a $40M Series B with an enterprise-grade product and a startup-looking brand. The gap was real. US market entry was coming.
We were brought in to close it. Not by changing the product, but by changing the story.
Design: Brand Platform, Brand Book, Website, Marketing Assets
Elevating the brand to match the pay raise
Two intensive workshops with the leadership team. One clear conclusion: Pivot is caught between two opposing camps—legacy tools that nobody wants to use, and lightweight tools that nobody can trust financially.
The landscape: from chaos to clarity. The reality facing every finance team as it rapidly scales across subsidiaries, deals with fragmented tools, and makes decisions at an ever-faster pace. Pivot doesn’t ignore the mess. It brings order to it.
Pivot turns chaos into operational control for finance and procurement teams.
Built for the next category
Global markets require a diverse mix of formats tailored to local nuances, all while maintaining strict brand consistency.
We developed a wide range of brand materials, including merchandise, event booths, and internal communications, to lay the groundwork for this new brand to scale effectively.
Bringing the brand to life
A static identity wasn't enough for a platform positioning itself at the forefront of AI-powered procurement.
We developed a motion language that incorporates the principle of "chaos to clarity" into every animated moment.
A creative tool to boost adoption
Brand systems fail when designers aren't around.
So we built a custom generative background tool—a lightweight browser app that encodes the system’s entire visual logic. Pivot’s team can now create on-brand assets on their own. Infinite variations, zero drift. No Figma skills required.
A temporary site that didn't feel temporary
While Pivot's long-term website was being developed by the talented agency they selected for the job, we designed and built a temporary site on Framer.
Fast shipping, fully in line with the brand, and ready to support the Series B announcement.
A placeholder that stood on its own.
A brand system
We documented everything into a living brand system: typography guidelines, color usage, grid logic, graphic design principles, and tone of voice. It’s detailed enough to bring a new designer up to speed in an afternoon, and opinionated enough to keep the brand consistent as the team grows.
Not a PDF that nobody reads. A practical reference designed to be shared across teams, time zones, and contexts.
The best way to wrap things up we could ask for
A few weeks after delivery, Pivot was producing presentations, social media content, and product UI on its own. They didn't ask us any questions.
That's the goal. Not dependency, but transmission. We gave them a new visual language designed for the next category. They embraced it from day one.
Powering what's ahead: AI agents doing the work.
The new brand promise is for Pivot to become the top AI operating system for procurement supporting how company manage their spends and why.
Companies that move fastest have the right structure underneath: Onward to deeper agentic AI, tighter ERP integrations, and enterprise scale for procurement teams worldwide.
❝
After completing our Series B funding round, we needed a rebrand that reflected the company we were becoming and a much broader set of expectations.
They understood that from the start. “Clarity Under Pressure” gave us a simple concept to build upon. They pushed the project forward when it needed a push, and every conversation left us in a better place than where we started.
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Patrick Barrett
Head of Marketing @ Pivot
We thank the Pivot team for trusting us working hand in hand one of our most ambitious brand projects yet.
Credt to Amply for final webflow development of their website.
• 1-month sprint •
$40M Series B Round Announced Along with the Launch
2 workshops, strategy and positioning sessions
12-Week Strategy for Full System Delivery
100% autonomous, self-sufficient from day one
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