BUILD PRODUCTS THAT MATTER

Product design

Product strategy

Discovery

UX/UI Design

Implementation

Product Definition

We blend strategy, creativity, and prototyping to craft engaging products that users embrace.

01.

UX/UI audit, data, user research

02.

Ideation workshops

03.

User flows

04.

Prototypes (Figma, Cursor AI..)

05.

User tests

Product Experience

We partner with product and tech teams to deliver successful launches across web and mobile platforms. For us, design creates impact only when it reaches users' hands.

01.

Mobile app UX/UI

02.

SaaS UX/UI

03.

Web platform UX/UI

04.

UX/UI Marketplace

05.

UI System & Design specs

Staycation

Flore Descolas

ex Product Manager @ Staycation

"We're delighted to have been able to work with The Design Crew. I was impressed by the ease with which they took the lead on discovery and delivery, the quality of their thinking and the designs they delivered. They helped us open up new perspectives and challenge ourselves, while fitting in perfectly with the team. "

Product Launch

Daytime

User adoption

Great

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SHAPE BRANDS THAT INSPIRE

Brand Design

An established identity inspires trust — a good brand boosts the perception of your service and forges a strong emotional bond

SHAPE BRANDS THAT INSPIRE

Brand design

Brand Definition

Creative vision

Brand guidelines

Brand experience

Branding creation

We craft unique, distinctive brand identities that transform your vision, strengths, and values into a powerful concept.

01.

Branding & positioning strategy

02.

Research & Alignment Workshops

03.

Art Direction, Brand Identity

04.

Branding System (logo, color, fonts, photos, patterns...)

05.

Brand Guidelines

Branding experience

Engage your audience by creating unique experiences that bring your brand identity to life and communicate your key messages.

01.

Website Design

02.

Ad Creative

03.

Illustration & Motion Design

04.

Email Design & Templates

05.

Social Media Content & Templates

Ramify

Julie Delesalle

Brand & Content @ Ramify

"A huge thank you to The Design Crew, who worked with us on the project! We wanted a WOW effect - we got it. We're really pleased with the way we've been able to work with them over the last few months. But above all, the result! And that's shared by the whole team, and Olivier & Samy."

Users with investing intents

+50%

Total funding

14.5M€

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IDENTIFY STRATEGIC OPPORTUNITIES

Discovery & User Research

Turn insights into impact — the discovery phase empowers product teams to uncover opportunities and amplify the impact of a product

IDENTIFY STRATEGIC OPPORTUNITIES

Discovery & Research

Research objectives

Research methods

Analysis

Prioritization

Generative & evaluative research

Gather insights that drive innovation, while ensuring your users' needs are truly met.

01.

Audit (product, brand, process, etc.)

02.

Alignment workshops (vision, goals, etc.)

03.

Research questions ("unmet needs"..)

04.

Qualitative methods (interviews, shadowing, etc.)

05.

Quantitative methods (surveys, product data, etc.)

Insights analysis

Transform learnings into actionable insights for product teams, prioritizing the most promising ideas.

01.

Research report

02.

Personaes & Jobs To Be Done

03.

Journey mapping & service blueprint

04.

Prioritization matrix

05.

Research repository

Marvin Health

John Bracaglia

CEO @ Marvin Health

"Their work speaks for itself. Beautiful, intuitive and useful, we couldn't be happier with the results. However, it's their sense of collaboration that makes them truly exceptional. They've become a true extension of our team."

User interviews

20

Sign up conversion

+16%

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BUILDING FOUNDATIONS THAT LAST

Design System

Streamline and guide — a design system makes your product experience cohesive and support blazing fast innovation.

BUILDING FOUNDATIONS THAT LAST

Design System

Audit

Creation / Consolidation

Improvements

Support & Scale

Creation

From audit to final delivery, we lay the foundations necessary to set your Design System on the right track.

01.

Team interviews (eng, design, product..)

02.

Audit (product, figma, processes..)

03.

Design foundations & tokens

04.

Components libraries

05.

Documentation & specs

Governance & Project management

We lead Design System initiatives within your team by consolidating practices and communication to ensure smooth project execution.

01.

Strategy definition (roadmap, OKRs..)

02.

Continuous improvement (coverage, quality, etc.)

03.

Team processes (rituals..)

04.

Design Ops (communication, ticketing, etc.)

05.

Coaching & mentoring

Carbon 4

Ulysse Tallepied

Tech Lead @ Carbone 4

" We always get an excellent contribution with The Design Crew [total of 5 projects]. What I particularly like is their ability to fully understand business constraints and quickly grasp users and projects needs. "

Product scope

Full v1

Design System creation

40 UI modules

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BUILD PRODUCTS THAT MATTER

Product Design

From vision to reality — product design is the key ingredient to creating a sleek and intuitive experience that people love.

TRAININGS

BECOMING A PRODUCT DESIGNER

Product Design Bootcamp

IMPROVE

Design Leadership & ManagementDesign System ExpertiseAdvanced product discovery

MADE-TO-MEASURE

CompanyIndividual mentoring

Design studio

Our studioOur projectsOur crewOur expertise

Resources

Do you have a question?

Write to the team

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Polar Analytics

2023

Brand & WEB design

Establishing Polar Analytics as a premium brand to position it as the powerful data platform that businesses need to unlock growth for their digital brand.

Type

B2B SaaS

Industry

E-commerce, Analytics

Services

Brand Design
Web Design
Marketing

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Polar Analytics is the go-to solution for business owners seeking data-driven decisions to fuel their growth.
‍
To stand out in a competitive market, they asked us to revamp their brand, redefining its "premium" and "technical" dimensions

Design: Website, Brandbook, Ads Campaigns, Social

Selling an ultra exhaustive product

Polar Analytics provides an extensive product which gather all data in one place with user-friendly, customizable reports and seamless Shopify integration.

‍

We started by advertising the numerous benefits for Polar Analytics through the strategic use of various LinkedIn Ads, ensuring optimal visibility.

New website in record time

We extended the rebranding to the homepage and the rest of the website, pushing for coherence and elegance to reflect Polar Analytics' expertise.

‍

This new brand aims to balance codes from SaaS & eCommerce, and such must inspire professionalism.

Key elements of the new brand

Very much driven by the idea of pushing tech and data to maximum impact, the brand foundations inspire to engage with the promise of mastering data.

‍

Color palette and shapes reuse the aurora borealis analogy which represent the brightness of the solution (bringing meaning from thousands of data points).

Learn from marketing actions

To unlock acquisition of thousands of retailers globally, Polar Analytics team decided to test & learn various formats from ebooks & ads campaign, to packaging & candy boxes enabling a creative discovery of the brand promise, but also shaping a first AI experience with Ask Polar.

‍

- 1 month -

Rebranding: website (10+ pages), ads (20+)

1 ad campaign

20% reduction in CAC

$30.3M in total funding

 

We thank the Polar Analytics for trusting us with this rebranding and the redesign of key marketing supports (website, ads).

David Dokes

Cofounder & CEO @ Polar Analytics

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"An incredible mission with The Design Crew, they immediately understood our goals and identified our needs. Communication was fluid and the work was of high quality (the feedback can be counted on the fingers of one hand).

They helped us with various print and web formats with great ease. To be honest, their work amazed us all and we will call on them again. "

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