Upciti
Brand, Product design & Design system
Upciti aims to make cities easier to run & better to live in. We redesigned their UpcitiOS product from the ground up — while launching a comprehensive rebrand to support their international growth.
Type
B2G, B2B
Industry
Smart cities, AI
Services
Brand Strategy
Brand Design
Product Design
Design System
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Upciti provides an operating system that transforms urban data into actionable intelligence.
Together we shipped UpcitiOS to consolidate millions of data points into clear reports, helping local governments understand their environments and make better decisions.
The rebrand aims to better showcase its new offering and strengthen its brand positioning.
Design : Brand Platform, Brandbook, Website, Marketing & Commercial Pitch Deck, Web Platform, Mobile App
Brand guidelines to pave the way for smarter cities
We selected a harmonious color palette to reflect every facet of Upciti’s offering. Stable primary colors, "Navy Blue" and "White", are brought to life by vibrant accents like "Yellow Tonic" and "Sky Blue".
Cream tones serve as backgrounds, creating a simple, approachable, and warm aesthetic.
For typography, "Satoshi" acts as our primary font to convey simplicity, rigor, and modern elegance. "Geist Mono" is used sparingly to highlight the brand's data and technological elements.
A brand system that scales across all mediums
To make Upciti’s data truly actionable, we designed a visual language that clarifies rather than overwhelms.
Every element was intentionally selected to facilitate comprehension, guiding audiences through the content while maintaining a strong anchor to real-life imagery.
Graphical compositions rely on clean layout grids across both digital and print formats, ensuring visual order and legibility.
Crafting marketing and commercial pitch decks
Selling such an extensive service (hardware sensors, proprietary and third-party data, plus a robust web platform) required a compelling narrative while conveying a sense of care.
We crafted pitch decks to highlight the urgent challenges facing mid-sized cities, clearly demonstrating the massive value of using real-time data to inform development decisions and reduce costs.
Elevating the digital presence across all touchpoints
Historically, Upciti had underinvested in its digital presence.
We partnered in the release of a new website to build platform trust and perfectly showcase their services alongside their commercial materials.
We also leveraged the new brand guidelines to create engaging social and ads formats to push those opportunities further alongside in-person events.
Setting the stage for a global brand
Global markets demand a diverse mix of formats tailored to local nuances, all while maintaining strict brand consistency.
We developed a wide array of brand materials including merchandise, event booths, and internal communication to set the stage for this new brand to scale effectively.
Bringing the team along for the journey
We participated to Upciti’s annual offsite to present our comprehensive product and brand work to their global team.
Our goal was to bring everyone on board with this new direction, embedding the brand principles into the internal culture while clearly and transparently explaining our strategic approach.
A comprehensive product to guide city operators daily
The platform aggregates data from Upciti’s proprietary sensors and third-party sources, using AI to transform raw numbers into actionable insights.
Our mission was to build a product powerful enough to feel magical, yet intuitive enough for anyone to use — from tech-savvy analysts to mayors, team leaders, and field operators.
Designing a navigation system for real workflows
Upciti addresses many operational scenarios, so we reorganized the platform to match the mental models of its different personas.
We built a clear information hierarchy that exposes the full breadth of the product while keeping each journey focused and discoverable.T
Through a rigorous taxonomy, semantic alignment, and a unified iconographic system, we ensured the entire experience feels coherent and familiar — enabling users to get the right insight without friction.
Crafting meaningful urban visualizations
We intentionally designed and refined every chart type to maximize comprehension and highlight critical data.
We also gave users full control over their views: they can analyze, filter, and rearrange graphs to surface the insights relevant to their current context, removing unnecessary noise from the decision process.
Real-time data monitoring at your fingertips
The new UpcitiOS features a redesigned map interface, allowing users to visualize sensor values and spatial patterns at a glance.
The platform also introduces two other core modules: a hyper-accurate, fully customizable alerting system, and an AI-powered conversational agent for instant answers.
Together, these features realize a product vision where users can seamlessly cross-reference sensor and third-party data to unlock actionable recommendations.
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❝
The Design Crew has been an exceptional partner.
Together, we collaborated at a high level of product and brand maturity, combining strategic expertise with excellence in execution to successfully bring an ambitious product strategy to life. A wonderful journey.
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Jérôme Quemeneur
Head of product @ UPCITI
We thank the whole Upciti team for their trust throughout this massive collaboration spanning from foundational branding work to building the foundations of a robust design system and shipping a world-class product suite to support data intelligence.
Special thanks to Myriam & Julia for their branding contributions, Ludivine for copywriting, and to Mathias for his exceptional work on the overall product design and final website design.
• 10 months •
Complete rebrand for global markets
Released product suite redesign
Crafted an end-to-end design system
$20M Serie A
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