Piston
Brand & Web design
Piston partnered with The Design Crew at launch to turn a complex AI product into a clear, credible, and fundable brand — built to earn trust from day one.
Type
B2B SaaS
Industry
ERP, Conversational AI
Services
Brand Strategy
Brand Design
Web Design
UI Design
View website
Piston approached us at a pivotal moment: the very beginning of their journey.
The product vision was already strong — an Agentic ERP capable of interacting directly with ERP data — but the brand did not yet exist.
Our goal was to translate a complex, highly technical vision into a clear and credible market proposition. Build a brand strong enough to support a fundraising phase.
Design : Website, Brandbook, UI kit, Slide Decks, Social
From product vision to market confidence
Our role was to help Piston move from a product idea to a market-ready brand.
We worked closely with the founding team to clarify positioning, sharpen the message, and define how Piston should be perceived:
Serious and trustworthy, as it operates on critical business data
Modern and forward-looking, reflecting its AI-native nature. Simple and accessible, despite the complexity of the underlying technology.
The resulting positioning clearly states Piston’s value: Piston is the first Agentic ERP built for mid-size companies of the real-world.
Giving life to the product
One of the key creative challenges was to give life to the agentic ERP Piston. We designed a visual system built on a predominantly black-and-white palette, conveying rigor, clarity, and reliability, essential signals for decision-makers and financial teams.
This minimal foundation is activated through subtle deep-red glow accents, used sparingly to:
• Bring energy and rhythm to the interface.
• Visualize moments of interaction and intelligence.
• Embody the presence of the agents as a living system.
• The result is an AI identity that feels controlled, intelligent, and purposeful, present when needed, invisible when not.
Branding as a growth and fundraising lever
The identity we built for Piston was designed to work where it matters most:
• In product interfaces, where trust drives adoption.
• In demos and sales conversations, where clarity accelerates decisions.
• In fundraising contexts, where perception shapes confidence.
More than a logo, an expressive glyph
We designed a sleek, modern, and controlled identity focused on trust and precision.
A black-and-white visual foundation communicates rigor and reliability, while subtle deep-red glow accents bring Piston, the Agentic ERP, to life without visual noise.
The result: an AI presence that feels intelligent, calm, and purposeful, never experimental.
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A go-to-market branding for maximum impact
The branding work delivered for Piston had a direct and tangible impact on the project’s trajectory.
A clear and credible brand platform, enabling Piston to confidently enter the market.
A strong visual language aligned with enterprise expectations, reinforcing trust and legitimacy.
A distinctive identity for Piston, making the Agentic ERP understandable and memorable without over-explaining.
A brand narrative ready for fundraising, helping the team articulate vision, seriousness, and long-term ambition.
By aligning strategy, identity, and product expression from day one, Piston gained a brand capable of supporting growth, adoption, and investor confidence , not just a logo or a UI layer.
• 2 months •
Brand identity, website, UI kit, deck, socials
3M€ seed led by Daphni
Founders trusted us for go-to-market
We thank the Piston for trusting us with this branding work and the design of their website.
❝
I'm thankful for the work you guys led on the brand. Result is truly solid and lays a lasting foundation for the future.
Also your availability regarding implementation adjustments has been greatly appreciated.
———————————————
Florian Bachelot
Cofounder @ Piston
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