Outgoing
Product & BRAND design
When a product vision becomes reality: we partnered with Outgoing to inspire city dwellers to swap screen time for a burst of energy. Outgoing brings vibrant urban life straight to your pocket.
Type
Consumer
Industry
City guide, Travel
Services
Product Vision
Brand Design
Product Design
Design System
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From shaping the initial product vision and defining the brand’s core elements, to guiding multiple rounds of testing and iteration and supporting fundraising—we went all in.
A 360° design approach led to a successful beta launch across France and the US.
Outgoing uses smart intelligence to surface the best events and places for the right user, at the right time.
Design : Design vision, Mobile App, Brand, Web experience
Clarifying the promise, aligning it with the experience.
We defined the product positioning and crafted the right experience. Outgoing is primarily built for city lovers, helping them discover the best places and events around them.
The map UI enables instant exploration and easy navigation, while lists and cards immerse users in each scene without losing the bigger picture. Finally, users can turn to the AI concierge for ultra-personalized recommendations.
Guide people to find their “best.”
A big part of the experience is helping users save recommendations and places they discover along the way.
Multiple iterations of the Save feature and lists introduced a fresh way to access and share a growing catalogue of unique finds.
We combined familiar navigation patterns with AI to make the experience feel seamless and intuitive.
Not just an app, a planning companion
Outgoing’s intelligence lets users interact directly with a personified concierge through a chat-based interface.
In the “My Plans” experience, we enhanced access to saved items with a smart yet simple timeline approach.
Keep the party going with multi-stop outings.
One key idea from the start was to help people build richer plans to share with friends — enjoying not just the main event, but also the coffee before or the dinner after.
We designed a system that lets users turn a single activity into a multi-step outing in just a few taps, with a clear, visual overview to get everyone excited. Additional social features like notes and voting can further enrich the experience over time.
Developing a vibrant brand that inspires city explorers.
Embrace every bit of city life—from melodic concerts to sports events, cultural surprises to nature walks, wild nights out to kids’ drawing sessions.
The brand we created embodies this diversity and energy, using warm colors to energize every step of the way, while maintaining a modern, cultural touch highlighted by Outgoing’s signature blue.
A symbol crafted as an open door to new experiences.
Every day, people can choose to open a door to optimism and new discoveries. This is the idea behind the portal shape in the logo and key app elements.
We built on this concept and its strong visual presence to highlight imagery, create a unique and friendly dynamism, and gently nudge users to explore with curiosity.
• 1+ year of collaboration •
All product design & brand aspects
Secuded fundraising
Beta release to France & US
We’re grateful for the opportunity to collaborate hand-in-hand with Mark, Rob, Ludovic, and the entire Outgoing team during these intense months.
❝
The Design Crew team is agile (and fast!), extremely talented, at the forefront of best practices and trends, and multidisciplinary.
I was very impressed by their work on UX, UI, design systems, and brand design.
The ideal partner for startups.
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Rob Spiro
Co-founder & CPO @ Outgoing
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